Turquoise Mountain and the Saudi Handicrafts Programme at the Saudi Commission for Tourism and National Heritage, have embarked on an exciting collaboration to develop crafts markets and support artisans from Saudi Arabia. The project also receives financial support from Alwaleed Philanthropies. These strategic partnerships are giving artisans access to new markets and commercial opportunities.

They aim to build a sustainable crafts sector, with a rich product portfolio, that reflects high quality and authentic design with a unique appeal to clients across the Middle East and beyond. Turquoise Mountain and its partners are also holding workshops for the artisans on entrepreneurship, branding, production and more to help them develop their work, individually or as small business or cooperatives.

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Artisans

Saudi Artisans have long been cultural gatekeepers and ambassadors. Their extraordinary work showcases Saudi heritage and preserves crafts traditions that have been passed down from generation to generation. From sedu weaving and jewellery making, to wall painting and calligraphy, these handicrafts are vital for preserving the country’s creative memory and identity.

Quality Saudi handicrafts have a high value and strong commercial potential. With growing international and local interest in handmade Saudi products, artisans have a significant opportunity to sell their work in new markets, develop thriving businesses, and earn a sustainable livelihood.


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Products

Turquoise Mountain artisans produce handmade, beautifully crafted pieces steeped in local design traditions and set in a contemporary context. The project sets rigorous criteria for excellence in craftsmanship and focuses on elevating the skills of artisans to create authentic, innovative, locally sourced and marketable products. Reflective of the country’s values of hospitality and community, these crafts are also uniquely defined by the individual stories, talents and personal perspective of each artisan.


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